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Case study summary

The Summer Vibes collection was created to help Casely launch a colorful, summer-ready phone case line with a campaign that felt energetic, playful, and social-first.

We developed a set of vibrant 3D videos that could speak to a younger, trend-savvy audience while supporting both organic engagement and paid performance on Instagram.

CollaborationJoyboy x Lexel CGIBuilt in collaboration with Lexel CGI.

What shaped the work

AudienceBuilt for young, trend-savvy shoppers.
Creative directionUsed bright, carefree summer visuals to make the collection feel fresh and shareable.
Platform fitOptimized the campaign for Instagram feeds, stories, and ad placements.

Key results

Engagement35% increase in Instagram interactions
Reach500,000 organic views
Paid reach1.2 million through ads

Outcome

  • Helped introduce the Summer Vibes collection with a stronger social campaign.
  • Drove better engagement and sharing than previous campaigns.
  • Contributed to a 40% sales boost in the first two weeks.
  • Client:  Casely
  • Platforms:  Instagram
  • Services:  3D Video, Social Ads
Summer Vibes Phone Case Collection

Casely, a leading phone case brand known for stylish and protective designs, collaborated with us to launch their Summer Vibes collection. The goal was to create a vibrant campaign that reflected the fun, colorful, and carefree essence of summer.

We developed a series of 3D videos designed to showcase the new designs on social media platforms like Instagram and within paid advertisement placements.

Objective: promote the Summer Vibes collection to a young, trend-savvy audience, drive engagement and shares on Instagram, and increase conversions through visually appealing social ads.

Result: the campaign achieved a 35% increase in Instagram interactions, reached over 500,000 users organically plus 1.2 million through paid ads, and helped the Summer Vibes collection see a 40% boost in sales during the first two weeks after launch.

Watch the campaign film
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