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Case study summary

Power Pod Max was created to introduce Casely’s wireless charger as a premium, practical solution for a mobility-driven audience.

The launch combined product storytelling with a clean, tech-forward visual approach designed to resonate with shoppers who value both style and function.

CollaborationJoyboy x Lexel CGIBuilt in collaboration with Lexel CGI.

What shaped the work

Product storyPositioned the charger as a modern solution to a common power problem.
Audience fitSpoke directly to tech-savvy consumers who want portable convenience.
Brand consistencyKept the product aligned with Casely’s stylish accessory identity.

Key results

Sales35% growth in the wireless charger category
Views500,000+ across social media
FeedbackStrong positive reaction to design and functionality

Outcome

  • Successfully launched the Power Pod Max as a standout product in Casely’s lineup.
  • Strengthened Casely’s reputation for stylish, functional mobile accessories.
  • Generated strong awareness and engagement around the new charger.
  • Client:  Casely
  • Platforms:  Instagram
  • Services:  3D Video, Social Ads
Power Pod Max by Casely

In a world driven by innovation and mobility, Casely set out to expand its product lineup with a wireless charger that could solve one of the most common consumer pain points: reliable, portable power. We partnered with the brand to conceptualize, design, and launch the Power Pod Max.

Our objective was to create a cutting-edge product launch that would resonate with tech-savvy consumers, showcase the unique features of the Power Pod Max through an engaging video, and reinforce Casely’s identity as a leader in stylish and functional mobile accessories.

Result: the launch delivered a 35% increase in Casely’s wireless charger category within the first month, the product video surpassed 500,000 views across social platforms, and the positive response highlighted both the product’s design and functionality.

Watch the product launch
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