Case study summary
Waves Sri Lanka is a CGI showcase created to frame the brand through a coastal, premium lens while supporting the launch of its new showroom in Matara.
The piece blends product presentation with local context, using Matara’s identity and Waves Sri Lanka’s beachwear positioning to create a stronger visual story for social audiences.

What shaped the work
Key results
Outcome
At Joyboy, we partnered with Waves Sri Lanka to create a CGI video that would present the brand as coastal, elegant, and premium. The brief centered on their new showroom in Matara and required a presentation that would feel modern while still anchored in local identity.
We combined Waves Sri Lanka’s brand essence with the iconic landmarks and atmosphere of Matara to create a visual story that could resonate with the local audience and spark interest around the showroom launch.
Objective: to blend brand identity with place, creating a polished CGI narrative that introduced the showroom with more excitement, clarity, and visual distinction.