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Case study summary

Waves Sri Lanka is a CGI showcase created to frame the brand through a coastal, premium lens while supporting the launch of its new showroom in Matara.

The piece blends product presentation with local context, using Matara’s identity and Waves Sri Lanka’s beachwear positioning to create a stronger visual story for social audiences.

CollaborationJoyboy x Lexel CGIBuilt in collaboration with Lexel CGI.

What shaped the work

Brand storyConnected premium beachwear with a cleaner, more cinematic social presentation.
Local contextBrought Matara’s heritage and coastal character into the visual narrative.
Social formatDesigned for short-form delivery across Instagram, TikTok, and Facebook.

Key results

AttentionBuilt for strong scroll-stopping impact
Story focusBalanced showroom launch and brand identity
FormatOptimized for short-form social sharing

Outcome

  • Created a polished launch story around the new showroom in Matara.
  • Positioned Waves Sri Lanka as a premium coastal brand.
  • Added a stronger sense of place through Matara-inspired visual cues.
  • Client:  One Galle Face Mall Sri Lanka
  • Platforms:  Instagram, TikTok, Facebook
  • Services:  Social Ads, CGI Video, 3D Product
Unveiling Coastal Elegance

At Joyboy, we partnered with Waves Sri Lanka to create a CGI video that would present the brand as coastal, elegant, and premium. The brief centered on their new showroom in Matara and required a presentation that would feel modern while still anchored in local identity.

We combined Waves Sri Lanka’s brand essence with the iconic landmarks and atmosphere of Matara to create a visual story that could resonate with the local audience and spark interest around the showroom launch.

Objective: to blend brand identity with place, creating a polished CGI narrative that introduced the showroom with more excitement, clarity, and visual distinction.

Watch the CGI story
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